Life Savers 5 Flavor Life Savers is an American brand of ring-shaped mints and artificially fruit-flavored hard candy. The candy is known for its distinctive packaging, coming in aluminum foil rolls. In 1912, chocolate manufacturer Clarence Crane of Garrettsville, Ohio invented Life Savers as a "summer candy" that could withstand heat better than chocolate. Since the mints looked like miniature life preservers, he called them Life Savers. After registering the trademark, Crane sold the rights to the peppermint candy to Edward Noble (1882–1958) for $2,900. Instead of using cardboard rolls, which were not very successful, Noble created tin-foil wrappers to keep the mints fresh. Pep-O-Mint was the first Life Savers flavor. Noble founded the Life Savers Candy Company in 1913 and significantly expanded the market for the candy by installing Life Savers displays next to the cash registers of restaurants and grocery stores. He also trained the owners of the establishments to always give customers a nickel in their change as doing so would increase sales of Life Savers. Since then, many different flavors of Life Savers have been produced. The five-flavor roll first appeared in 1935. RETURN TO:Retro Candy |
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